GreenHeart Global

In William McDonough’s latest book, Cradle To Cradle, he discusses a lot of amazing ideas and concepts. And one of the larger ones that stood out was that being eco-efficient is simply not good enough. Our interaction with nature should not be about being efficient, it should be about being effective. That is why [...]

Conservation is not the opposite of consumption. We need to consume to live and to grow our economy. But people don’t seem to understand that we can consume  and conserve at the same time. We need to identify those places and resource that we need to preserve in their natural state and grow around them. [...]